SheTransActs founders continue to raise capital despite the COVID-19 global pandemic. A resourceful group of women founders, SheTransActs has created an entirely new way to thrive post-pandemic. The first “founder syndicate” these female founders reimagined the world of venture capital and joined together to raise funding for their companies.
“If investors can band together to invest, why can’t founders band together to defeat the start-up odds and raise together?” said SheTransActs founding member Alexis Snelling. With the support of strategic partners StartEngine, the law firm Fenwick & West, business coaches Chris Mion and Jennifer Peatman, and PR, marketing, and social media assistance from Maryse Camelan and Lady Suite Beauty, SheTransActs is already a success story.
When the pandemic hit, and quarantine began, these founders focused on their missions and pivoted together. Now, these forward-thinking founders are positively impacting the ecosystem together by adjusting the way we communicate with investors, venture capitalists, and limited partners to share:
What We Have Accomplished
Lady Suite Lady Suite offers premium feminine intimate care, a market projected at $1.5 Billion by 2025 to help women manage common vulva skin stressors — imbalance, ingrown, razor burn, dryness, and more. Since launch in 2018, both online and with like-minded retailers like Credo Beauty that are setting new standards in ingredient safety and sustainability, we’re now in 130 select retailers and named by Forbes as one of five brands changing the feminine hygiene industry.
When the pandemic hit, we just had our best wholesale sales month ever. We’ve pivoted by leaning into search marketing, more meaningful content and connection to our community, resulting in a 53% increase in web sales so far. In addition to trusted intimate care, loyal Lady Suite customers are now asking for a wider offering of products to better manage life in the time of Covid, starting with the launch of our first-ever CBD wellness tincture for healthier stress management coming soon.
Life.Cafe We are the future of work. Life.Cafe is a two-sided virtual Microlearning Marketplace. How we make money: Revenue model for us is 20% of each interactive blog sold, and 80% of all paid local vendor listings acquired from the AI sales tool. Acquisition: B2C focusing on career change for people to earn revenues from home during COVID-19 and B2B focusing on work remote corporate training. We continue to work with world-class creators changing the world by helping others. We amplify our virality through social sharing and videos on YouTube created by users at each step. Selected by AllRaise as one of the 26 female founders across the country to attend TechCrunch Disrupt and be matched with VCs in 2019. Life.Cafe was chosen as top 20 US startups by Kieretsu Japan and presented at the Deloitte Innovation Summit in Tokyo, Japan in 2018
MyLibrarian MyLibrarian’s subscription book club launched in January 2020 and hosts a growing paid community, who enjoy our librarian-curated discussion groups, interactive games, and exclusive author chats. Our new book recommendation app is in private beta and on TestFlight. Contact Michelle Zafifno for exclusive access to the beta. Her first book will be available in paperback this Summer.
Velour Imports Velour Imports is a digital marketplace of culinary tourist attractions for luxury resorts. An on-demand delivery platform for Latin America’s hospitality industry. Adapting to the life-altering consequences of the pandemic, we are working with the Caribbean & Hotel Trade Association (CHTA), Hotel & Tourism Associations, and luxury resorts to using culinary tourist attractions to add value to the guest stay instead of lowering their rates and fees. Experts estimate airlines to resume flying as soon as June, hotels anticipate tourists and guests to start vacationing in the region just in time for the holiday season this fall.
What is sustainable investing?
Sustainable investing is a novel approach to the hottest angel investment trend happening right now.
Why sustainable investing? Because sustainable investing is not just about money, and returns, it is about the impact. Sustainable investing is the best way to invest and seek returns while staying true to your values. Sustainable investing is caring about a cause, driving social change, or leading political change in the country.
Globally 39% of angel investors are making sustainable investing their “new normal”. Post pandemic there’s more reason to invest in more equitable access to resources than ever before and there is more opportunity for investors who invest early as the world rebuilds the “new normal” for the next 50 years.
According to scientific studies, female-founded companies are an over-performing asset class but far too few receive seed funding. The time to change the statistics is now and the way to change the system is sustainable investing in SheTransActs companies.
Who’s been investing sustainably? It’s been done by $50M+ funds often investing more than 54% of their portfolios this way for decades with positive returns. Global investment firm Partech just announced April 28th its new €92 million funds named “Partech Entrepreneur III”, which it will use to invest in seed-stage startups working in ‘post-COVID trend areas’ of health, work, commerce, finance, mobility, and computing, across Europe, Asia, and the US. As businesses being impacted by the coronavirus, COVID-19 we want to highlight and promote our list of founders who adapted and are surviving. We challenged ourselves to ask what we can do to help. We communicated with customers and together we support our customers’ businesses and livelihood in new and creative ways. We want to amplify everything we do to our investors.
Who are we?
We are the overperforming asset class. We are female founders and we are not letting fear drive our business decision making. Instead, we audited our lives. We counted the number of times we overcame a crisis and survived. A lot. This means we will survive this too and for words of wisdom, inspiration, and guidance we leaned on the words of strong, accomplished women who came before us. {MSHD} said entrepreneurship is a “survival skill.” Skill: expertise that can be learned. Survival: the state of continuing to live or exist, despite an accident, ordeal, or difficult circumstances. Great companies have been built in bad markets, Google, PayPal, and Salesforce survived the dot-com bubble. Airbnb, Square, Stripe, Uber, and Instagram were founded amid the global financial crisis. Those eight companies strived in uncertainty — survival of the fittest.
In other words, we are total bad-asses! We are going to dominate our fields and an even greater potential to be billion-dollar companies. Be steadfast in your investment. You invested in founders with tangible metrics and planned executions. You invested in the next Steve Jobs. You invested in the next billion-dollar marketplace run by a woman. You invested in a sustainable future. Why sustainable investing? Because sustainable investing is not just about money, and returns, it is about the impact. Sustainable investing is about if you want to be on the SheTransActs rocket or not.
